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Local Retail Poised for Digital Expansion
Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey’s Local Commerce Monitor (Wave 18)...
View ArticleBIA/Kelsey Data: Are Loyalty Programs SMBs’ Best Friend?
BIA/Kelsey’s Local Commerce Monitor (Wave 18) shows just how popular customer loyalty programs are to SMBs. Currently, 29 percent offer them, with the number skewing higher (43 percent) for retail...
View ArticleBIA/Kelsey Insight Paper: Social Sharing Goes Local
One of the emerging mobile use cases is sharing multimedia through social graphs. We’re talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It’s especially...
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Financial Services SMBs Use a Mix of Social, Digital and Traditional Media
Financial Services SMBs* use a mix of social, digital and traditional channels for advertising and promotion, according to Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and...
View ArticleSMBs That Use Video Have Aggressive Plans for Media Ad Spending
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive plans for media spending over the next 12 months than those that do not use video, according to Local Commerce...
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Local’s Stake in Programmatic: A New BIA/Kelsey Insight Paper
A new era of big data analysis and automation has been heralded in by the rise of programmatic advertising. But what is the actual impact on local? That’s the subject of BIA/Kelsey’s new insight paper:...
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Social Media Becomes an Ecosystem: Fresh BIA/Kelsey SMB Data
In the six years that BIA/Kelsey has tracked social media as an advertising/marketing medium for SMBs, it’s developed from an experiment (blogs, email, and reviews) to a tsunami. Last year, social...
View ArticleMobile Search’s Next Era: An Insight Paper Preview
A question has loomed over media and tech worlds lately: What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps...
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Small Business Directory Advertisers Continue Shift To Digital
The trend of print directory ad dollars shifting to digital continues, according to findings from BIA/Kelsey’s Local Commerce Monitor (LCM 18) upcoming look at SMBs who use directories for advertising...
View ArticleSMB Data Point of the Week: Ad Spending Drops
Ad spending is dropping for Core* SMBs according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use...
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Video, the Conversion Medium: A New BIA/Kelsey Report
Mention video advertising and it usually brings to mind interruptive ad spots, the long-established approach to catching consumers’ attention. That made sense when there were four television networks…...
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SMB Data Point of the Week: Making Time for Social Media
In Wave 19 (2015) of Local Commerce Monitor (LCM), our survey of small and medium businesses, 73.2% of SMBs in the full sample reported that they use social media to promote their businesses. “SMBs are...
View ArticleMobile Search’s Next Era: A New BIA/Kelsey Insight Paper
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a...
View ArticleAnalyst Workshop: 10 Minutes on The Future of Search (video)
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a...
View ArticleBIA/Kelsey Insights: Drilling Down on Google Now
This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the...
View ArticleBIA/Kelsey Insights: The $7 Trillion Local Endgame
This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the...
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Small SMBs Spend Eroding While Big SMBs Grow
The average annual advertising spend by Core* SMBs has been eroding slightly over the past few years. BIA/Kelsey’s attributes the drop to two main causes: increased use of digital media and increased...
View ArticleWhat Do SMBs Want from Sales?
Deliver on Promises It’s not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when...
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Driving SMB Digital Spend with Automated Marketing: A BIA/Kelsey Webcast
As small businesses increase digital marketing spend, agencies that offer marketing automation have the potential to drown out the rest of the clutter. This will be the focus of an upcoming BIA/Kelsey...
View ArticleSMB Data Point of the Week: Facebook Reviews Top Concern For SMBs
SMBs rate comments and reviews on Facebook as the most concern to them. In our current Local Commerce Monitor survey of small and medium businesses (Q33/2015), Nearly six out of ten SMBs surveyed...
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